This Service Agreement (“Agreement”) is hereby entered into between Profitable Sites Ltd. (hereinafter referred to as “the Agency”) and the party set forth in any related order form or email (“the Client” or “you”) incorporated herein by this reference (together with any subsequent online forms or emails submitted by Client, the “Order Details”) and applies to the purchase of all Per Per Click Advertising, Search Engine Optimisation, Content Creation and Consultancy (hereinafter collectively referred to as “Services”) ordered by the Client.


PPC: Pay Per Click Advertising Services

Search Engines: For example Google or Bing 

SEO: Search Engine Optimisation; The process of improving search engine visibility

Content Creation: Providing written content in the form of blog posts, articles or website content 

Advertising Channels: For example Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Linkedin Ads, Instagram Ads, Yahoo Ads, Pinterest Ads or similar.  

Management Fees: Fees payable by the Client to the Agency for managing their Ad Campaigns or SEO Campaigns.

Ad Spend: The cost of the advertising services charged by the advertising channels


This Agreement shall be effective from when the Client makes a payment for services. 

This Agreement can be terminated by either party by giving 30 days written notice to the other. This Agreement may be terminated by the Agency

  1. immediately if the Client fails to pay any fees hereunder
  2. if the Client fails to cooperate with the Agency or hinders the Agency’s ability to perform the Services hereunder. 

The Client shall pay all outstanding invoices and all other sums due to the Agency under this Agreement (or in respect of the relevant Services). In addition to its obligations to make payments under the express terms of this Agreement, if the Client arranges for a third party to provide the Services during the Notice Period, it shall pay the Agency a sum equivalent to the remuneration which the Agency would have received had the Agency provided the Services during that period.

SEO SERVICES (a) In performing the SEO Services (SEO), the Agency shall develop a plan intended to increase the visibility of the Client’s Website(s) and improve the search ranking of the Website(s) in relation to search terms relevant to the Client’s business, and provide any related strategy and tactical recommendations where appropriate.(b) The Client acknowledges that the SEO Services will require modifications to the Website(s) which may include changes to site titles, metadata, copy, structure, links, and other factors that influence higher index visibility and keyword ranking.(c) The Client will be responsible for providing appropriate personnel to work with the Agency to implement the recommendations provided as part of the SEO Services.(d) The Client shall be solely responsible for operating, maintaining and managing all aspects of the Website. (e) The Agency will own the right to search engine optimisation we implement on websites, platforms or applications until all work has been completed and paid for.

FEES; LIMITATIONS ON REFUNDS AND CANCELLATION FEES (a) The Client agrees to pay the Agency any and all fee(s) as stated in the Order Form or Email.(b) Remuneration and assignments shall be reviewed annually or at any time in the event of substantial changes to the Client’s requirements. Any agreed review shall be confirmed in writing by both parties. Where the Agency’s remuneration is a fee based on the projected time to be incurred in providing the Services the Agency reserves the right to reconcile and adjust the fee every six months to reflect the actual time spent. (c) If the Client and the Agency are unable to agree remuneration in advance of the due date for the annual review the remuneration previously applied shall continue to be payable until such time as agreement is reached, at which point any necessary balancing payment shall be made, or until the Agreement appointment is terminated. (d) The Agency will invoice monthly and payment terms are 3 days from the date of each invoice. If the Client fails to pay any invoice within 7 days of the due date, the Agency shall have the right to suspend the Services.(e) Unless otherwise agreed in writing all fee or commission payments will be invoiced and paid in the currency in which the Agency is to incur those costs. (f) In the event that the Client requires any additional services outside of the originally agreed scope, the parties agree to negotiate in good faith with respect to the terms, conditions, and compensation for those additional services. (g) Travel and associated expenses and any other out-of-pocket expenses incurred by the Agency or its employees at the Client’s prior written request or incurred outside the scope of the Agency’s normal duties will be charged to the Client at cost. (h) The existence of a query on an individual item in an account will not affect the due date of payment for the balance of the account. (i)  Absence of any Client purchase order number or other job number will not constitute a valid reason for non-payment. (j) All fees, costs and all other amounts to be invoiced to the Client are exclusive of Value Added Tax or other local sales or other taxes or duties, which will be added to all invoices at the prevailing rate if required by law. The Agency reserves the right to charge interest on all overdue amounts at the higher of the local applicable interest rate or Bank of England base rate + 2%. 

The Client RESPONSIBILITIES For the purposes of providing these services, the Client agrees:
To provide the Agency with access to its website(s) for uploading new pages, and making changes for the purpose of SEO Services optimisation or approval to go through a third party.

To authorise the Agency use of all the Client’s logos, trademarks, Website images etc., for use in creating informational pages and any other uses as deemed necessary by Agency for search engine optimisation.

That if the Client’s website(s) is light in textual content, the Client will provide additional relevant text content in electronic format for the purpose of creating additional web pages. Client agrees to provide content, for example 200 to 500 words about each of their services to aid with this creation.

SEARCH ENGINES (a) Unless otherwise agreed by the parties in writing, in accordance with industry standard practice, the Agency’s contracts with search engines and other suppliers for the Clients’ pay per click advertising campaigns are made in accordance with the search engine’s current standard terms, conditions and contracts. The Agency shall act as principal in dealing with all search engine/advertising channels and all other suppliers unless otherwise mandated by local laws. In respect of the placing of all advertisements, the rights and liabilities between the Client and the Agency shall correspond to those between the Agency and the various search engine/advertising channels under such conditions and contracts. Accordingly, the Client acknowledges and accepts: (i) that terms and rates are subject to revision in accordance with the agreements made by the various search engine/advertising channels concerned and (ii) that all standard trading terms of search engine/advertising channels will be adhered to by the Client. (b) The Client shall indemnify the Agency and the relevant search engine/advertising channel in respect of any breach of any search engine/advertising channels terms which occurs as a result of any act or omission by the Client.

Google Terms Of Service 


To find the Google Ads terms and conditions for your country please visit 


Further details 


The Client ACKNOWLEDGEMENTS The Client understands, acknowledges and agrees that:

The Agency has no control over the policies of search engines or directories with respect to the type of sites and/or content that they accept now or in the future. The Client’s website(s) may be excluded from any search engine or directory at any time at the sole discretion of the search engine or directory entity. The Agency will resubmit those pages that have been dropped from the index.

Some search engines and directories may take as long as two (2) to four (4) months, and in some cases longer, after submission to list The Client’s website(s).

Occasionally, search engines and directories will stop accepting submissions for an indefinite period of time.

Occasionally, search engines and directories will drop listings for no apparent or predictable reason. Often listings will “reappear” without any additional submissions. Should the listing not reappear, the Agency will re-submit the website(s) based on the current policies of the search engine or directory in question.

Some search engines and directories offer expedited listing services for a fee. The Agency encourages the Client to take advantage of these expedited services. The Client is responsible for all expedited service fees unless otherwise noted in the Order Form or email.

WEBSITE CHANGES The Agency is not responsible for changes made to the Client’s website(s) by other parties that adversely affect the search engine or directory rankings of Client’s website(s).

ADDITIONAL SERVICES Additional services not listed herein or in the Order Form will be provided at the rate of £100 per hour. The Agency is not responsible for the Client overwriting SEO Services work to the Client’s website(s). The Client will be charged an additional fee for re-constructing meta-tags, keywords, content, etc based on the hourly rate of £100 per hour.

INDEMNIFICATION The Client shall indemnify and hold harmless the Agency (and its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable legal fees and all related costs and expenses) incurred by the Agency as a result of any claim, judgment, or adjudication against the Agency related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) provided by the Client to the Agency (the “the Client Content”), or (b) claim that the Agency’s use of the Client Content infringes the intellectual property rights of a third party. To qualify for such defence and payment, the Agency must: (i) give the Client prompt written notice of a claim; and (ii) allow the Client to control, and fully cooperate with the Agency in, the defence and all related negotiations. 


The Agency cannot warrant that the SEO services will meet the Client’s expectations or requirements. The entire risk as to the quality and performance is with the Client. Except as otherwise specified in this agreement, the Agency provides its services ‘as is’ and without warranty of any kind. The parties agree that (a) the limited warranties set forth in this section are the sole and exclusive warranties, provided by each party. Provided by each party, and (b) each party disclaims all other warranties, express or implied, including but not limited to, the implied warranties of merchantability and fitness for a particular purpose, relating to this agreement, performance or inability to perform under this agreement, the content, and each party’s computing and distribution system. If any provision of this agreement shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from the agreement and shall not affect the validity and enforceability of any remaining provisions.


In no event shall the Agency be liable to the Client for any indirect, special, exemplary or consequential damages, including any implied warranty of merchantability or fitness for a particular purpose and in particular any claim of the failure of any software contained on rented or owned servers of the client or implied warranties arising from course or dealing or course of performance, lost profits, whether or not foreseeable or alleged to be based on breach of warranty, contract, negligence or strict liability, arising under this agreement, loss of data or any performance under this agreement, even if such party has been advised of the possibility of such damages and notwithstanding the failure of essential purpose of any limited remedy provided herein. There shall be no refunds. The Agency makes no warranty of any kind, whether express or implied with regard to any third party products, third party content or any software, equipment, or hardware obtained from third parties. The Client is responsible for back up of the complete system, and re-installing in event of failure of software.


The Client makes the following representations and warranties for the benefit of the Agency:

The Client represents to the Agency and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to the Agency are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend the Agency and its subcontractors from any claim or suit arising from the use of such elements furnished by the Client.

The Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to the Agency for inclusion on the website above are owned by the Client, or that the Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend the Agency and its subcontractors from any liability or suit arising from the use of such elements.

From time to time governments may enact laws and levy taxes and tariffs affecting Internet electronic commerce. The Client agrees that the Client is solely responsible for complying with such laws, taxes, and tariffs, and will hold harmless, protect, and defend the Agency and its subcontractors from any claim, suit, penalty, tax, or tariff arising from the Client’s exercise of Internet electronic commerce.


The parties agree to hold each other’s Proprietary or Confidential Information in strict confidence. “Proprietary or Confidential Information” shall include, but is not limited to, written or oral contracts, trade secrets, know-how, business methods, business policies, memoranda, reports, records, computer retained information, notes, or financial information. Proprietary or Confidential Information shall not include any information which: (i) is or becomes generally known to the public by any means other than a breach of the obligations of the receiving party; (ii) was previously known to the receiving party or rightly received by the receiving party from a third party; (iii) is independently developed by the receiving party; or (iv) is subject to disclosure under court order or other lawful process. The parties agree not to make each other’s Proprietary or Confidential Information available in any form to any third party or to use each other’s Proprietary or Confidential Information for any purpose other than as specified in this Agreement. Each party’s proprietary or confidential information shall remain the sole and exclusive property of that party. The parties agree that in the event of use or disclosure by the other party other than as specifically provided for in this Agreement, the non-disclosing party may be entitled to equitable relief. Notwithstanding termination or expiration of this Agreement, the Agency and the Client acknowledge and agree that their obligations of confidentiality with respect to Proprietary or Confidential Information shall continue in effect for a total period of three (3) years from the effective date.

Data Protection: All information collected from or for the Client will be held subject to the confidentiality terms of this agreement and in accordance with data protection laws. Such information will only be held by Profitable Sites Ltd during the term of this contract in accordance with GDPR. The Client will have full responsibility in respect of complying with the Data Protection Act for all information that Profitable Sites Ltd collects and supplies to the Client in the course of carrying out the contracted work.


Neither party will be liable for any delay or for failure to perform its obligations if that delay or failure is caused by circumstances beyond the control of the party including but not limited to, acts of God, industrial dispute, civil disturbance, strikes (other than strikes by that party’s employees or its sub-contractor’s employees) or lockouts or impossibility of obtaining source material. Such party shall be entitled to a reasonable extension of time for the performance of such obligations.


The Agency, in rendering performance under this Agreement, shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. The Client does not undertake by this Agreement, the Order Form or otherwise to perform any obligation of the Agency, whether by regulation or contract. In no way is the Agency to be construed as the agent or to be acting as the agent of Client in any respect, any other provisions of this Agreement notwithstanding.


Any notice required to be given under this Agreement shall be in writing and delivered personally to the other designated party at the addresses listed in the Order Form, Email or the registered company address. Either party may change its address to which notice or payment is to be sent by written notice to the other under any provision of this paragraph.


This Agreement shall be subject to and interpreted in accordance with the law of England and Wales whose courts of England and Wales shall have exclusive jurisdiction.


The provisions of the Agreement shall be binding upon and shall ensure to the benefit of the Parties hereto, their heirs, administrators, successors and assigns.


The provisions of the Agreement shall be binding upon and shall ensure to the benefit of the Parties hereto, their heirs, administrators, successors and assigns.


No waiver by either party of any default shall be deemed as a waiver of prior or subsequent default of the same or other provisions of this Agreement.


This Agreement constitutes the entire understanding of the Parties, and revokes and supersedes all prior agreements between the Parties and is intended as a final expression of their Agreement. It shall not be modified or amended except in writing signed by the Parties hereto and specifically referring to this Agreement. This Agreement shall take precedence over any other documents which may conflict with this Agreement.


No provision of this Agreement shall be interpreted against any Party because such Party or its legal representative drafted such provision.


In the event of any dispute arising out of the Agreement, the parties will attempt to settle it by negotiation. To this end, they shall use their respective best endeavors to consult or negotiate with each other, in good faith and, recognising their mutual interests, attempt to reach a just and equitable settlement satisfactory to both parties. Negotiations shall be conducted between the respective senior executives of the parties who have authority to settle disputes.


Each Party acknowledges that it has read and understands this Agreement and agrees to be bound by its terms and conditions.


Where the Client appoints the Agency to supply Pay Per Click Advertising Services (“PPC Services”), the terms of this Annex A shall apply.


PPC Services: Pay Per Click Advertising Services

Advertising Channels: For example Google Ads, Microsoft Ads, Facebook Ads, TikTok Ads, Linkedin Ads, Instagram Ads, Yahoo Ads, Pinterest Ads or similar.  

Management Fees: Fees payable by the Client to the Agency for managing their Ad Campaigns

Ad Spend: The cost of the advertising services as charged by the advertising channels


In performing the PPC services, the Agency shall:

proactively manage and monitor advertising programs and promote the marketing of the Client’s products and/or services (“Products”) as detailed on the Clients Website(s) (and all successor or replacement sites thereto);

manage bid price, keywords, ad spend, adding and deleting ads, changing bid amounts and bidding strategies


The Client shall be responsible for all fees charged by the Advertising Channels.The Agency will create a Payment Profile for the Client if required, alternatively the Client will be provided with access to directly add their business and payment information. The Client shall be the Primary Payment user and be fully responsible to the Advertising Channels for all payments due from any campaigns that are running within their account. 

The only exception to the above will be when the Agency is charging the Client in advance for  Ad Spend in addition to Management Fees. In this instance the Agency will add funds provided by the Client to a prepaid credit card and add this credit card to the Advertising Channels under the Agencies Payment Profile. The Agency will inform the Client when their balance is running low and submit further invoices to top up their prepaid credit card. In the event that the amount owed to the search engines exceeds the amount being held on deposit the Agency reserves the right to pause all PPC campaigns until any outstanding amounts due to the Advertising Channel are cleared. If the Agency is paying Ad Spend on behalf of the Client, any promotions or incentives offered by the Advertising channels will be retained by the Agency.


The Client shall be solely responsible for monitoring, operating, maintaining and managing the content of the Website(s). The Client will ensure that navigation back to their website, whether through a particular pointer or link, the “back” button on an Internet browser, the closing of an active window, or any other return mechanism, shall not be interrupted by the Client through the use of any intermediate screen or other device not specifically requested by the user, including without limitation through the use of any html popup window or any other similar device.


The Client shall be solely responsible for providing and/or approving relevant and appropriate offers so that the Agency can seek to manage and optimise placement of the Offers on the Advertising Channel. The Client agrees and acknowledges that an Advertising Channel may, in its sole discretion, refuse to display or continue to display any of the Client’s Offers and that neither the Agency nor any Advertising Channels shall be liable for such refusal.

The Client shall be solely responsible for all aspects of the relationship with all persons and/or entities that purchase Products or submit a registration, as the case may be, including without limitation:

establishing all prices for Products;

accepting, processing and fulfilling orders for Products;

collecting payment, including all taxes or other charges due, from customers;

managing returned Products and cancellations;

ensuring that the sale of all Products is made in conformance with all applicable laws (including export control laws);

determining all customer service, warranty and/or operational policies;

accepting and processing registrations;

satisfying all commitments or obligations resulting from each completed registration;

ensuring that each registration, and the information collected in processing each registration, is acquired and used in conformance with all applicable laws.

The Client shall provide the Agency with sales and marketing information applicable to the Products as is available from time to time in order to assist the Agency in establishing relationships with the Advertising Channels.


The Client shall provide its reasonable cooperation with respect to efforts made by the Agency to: (i) improve the tracking and reporting of relevant information including but not limited to the number of clicks and sales conversion data and/or purchases made or registrations submitted by Customers and (ii) implement and test the technology applications used to link the Website(s) to Advertising Channels. 


The Client shall protect any passwords, access codes, user IDs or other login information (collectively, “Passwords”) provided to the Client that are used to access the Agency’s online  reporting tools. In the event that the Client makes such Passwords available to any third party, the Client shall (i) obligate each such third party to execute a written confidentiality agreement that binds that third party to confidentiality obligations consistent with those imposed upon the Client hereunder; and (ii) be liable for all actions taken by such third party in connection with or related to that third party’s access to the Agency’s reporting tools. Except as specifically set forth in this Agreement, the Client shall not disclose or make available the Client’s Passwords other than to the Client’s authorised employees.


As a relatively new brand we needed an agency that would work closely with us to help us hit our ROAS targets and scale the business. David and the team have done exactly that. We’re top of Google and the business has achieved exceptional growth.

Sarah Fielding

Flawless Moissanite

Marketing Director

Profitable Site delivered on the digital marketing plan, making our first summer online a huge success.

Patrick Bridge

Retail Manager

Maze Living

Since Profitable Sites took our PPC, SEO and WordPress landing pages, we’ve seen a steady increase in leads, combined with a lower CPA.

Michaela Chandler


Coloursonic Ltd

Profitable Sites took over our Google Ads and SEO, which has increased our sales and improved our return on advertising spend.


Ecommerce Manager


Working with Profitable Sites has resulted in a significant increase in traffic to our website and a boost in online sales. They understand our goals and continue to help us achieve them.


Ecommerce Manager


Not only are our Google rankings and online sales steadily increasing, but with Profitable Sites managing our PPC campaigns, we’re actually paying less per conversion than before.


Ecommerce Manager

Ever Wallpaper