Don’t underestimate the impact of positive Google reviews on your website. Now, more than ever, customers rely on honest reviews when making a purchase – especially if they haven’t shopped with you before. You can’t get much better than a recommendation from a previous customer and the reviews are often the first place people look when deciding to make a purchase. 

In order to be able to receive reviews, you first need to create and verify your Google Business Profile. Once verified, consumers will be able to rank your company from 1 to 5 stars, with 5 as the highest rating. These stars are easily visible in your Google Business Profile, which is often the first thing people see when searching online. 

The stars offer an instant, visible indication of how your company performs and provides potential customers with relevant information about your business. Good scores will really make you stand out from the competition.